Great equipment and fair prices mean nothing if nobody knows you exist. Here’s how to get customers:
For B2B Industrial Clients
Direct outreach to machine shops and manufacturers. Walk in with sample-marked parts. Seeing is believing.
LinkedIn networking. Connect with procurement managers, quality engineers, and production supervisors.
Trade shows and industry events. Even as an attendee, you can collect dozens of leads.
Google Business Profile. Optimize for “laser marking service near me” — many industrial clients search locally.
Referral partnerships. Offer machine shops a 10% referral fee for sending you their marking overflow.
For B2C Custom Products
Etsy. The fastest path to your first 100 sales. Optimize listings with keywords like “custom engraved,” “personalized,” and “laser marked.”
Instagram and TikTok. Post time-lapse videos of your marking process. People love watching lasers work — it’s oddly satisfying content that gets shared.
Local craft fairs and markets. Low cost, high foot traffic, and you get direct customer feedback.
Facebook Groups. Join groups for wedding planning, corporate gifting, and hobby communities. Be helpful, not spammy.
Shopify store. Build your own storefront once you’ve validated products on Etsy.
When Sarah Martinez started her laser marking side business in Austin, she posted a single TikTok video of her fiber laser marking a custom pocket knife. It got 340,000 views. Within a week, she had 47 orders and a waitlist. She’d spent $0 on advertising.
